Eric Church Announces His New Whiskey Brand
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When Eric Church sang "Drink In My Hand," he wasn't kidding - he enjoys a good drink now and then. To that end, the country star announced yesterday that he was entering into a new business partnership that plays directly into that.
"You all know that I love whiskey. I write about it in my songs. I share it with you all on stage and now I’ve had the opportunity to create a whiskey from start to finish that celebrates taking chances and doing things the unconventional way. Through this creative spirit, I’m proud to announce to you – Whiskey Jypsi. As my most loyal fans, we’ve set aside a presale allotment specifically for you… Lives are made for chances, EC."
Apparently the whiskey is not your bottom-shelf variety - with the website placing the price point at a stout $199.99 per bottle. According to the company, "Whiskey JYPSI Legacy Batch 001 is the first in a series of exclusive, limited releases featuring rare and complex blends of aged whiskeys. Blending three distinct whiskeys, each at different stages of development from 4 to 20 years old, creating unexpectedly rich layers of aroma and flavor – not generally found in spirits."
Premium Choir Choir members can register for presale to order Legacy Batch 001 via a link in the announcement email to receive a separate preorder link on May 16th. Non-Premium Choir Choir members can sign up for the Whiskey JYPSI email list to receive a preorder link the following day on May 17th. You can find more information about other batches and details on the company on their website.
Source: WhiskeyRiff
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