Study Suggests Female Country Artists Have More Marketability
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While women in country music get much less play on the radio than their male counterparts, a new report reveals that they certainly have a lot of financial power, especially when it comes to marketability.
Nielsen Nashville senior vp/GM Erin Crawford suggests in a new research project, “Power of Female Country Artists,” that female artists are actually more recognizable and better appreciated than their male counterparts, which makes them perfect for corporate branding. For example, she notes that Maren Morris’ fans could bring in as much as $12 million of additional revenue to Target because her song with Zedd“The Middle” is used in their ads.
The report also suggests that when it comes to Nielsen’s N-Score, which is a composite marketability grade, country artists on the whole score a 66, but female artists score a 70, as compared to males, who score a 65. What’s more, six of the Top Ten country artists are female, Carrie Underwood, Reba McEntire, Faith Hill, Shania Twain, Sheryl Crow and Trisha Yearwood. Women also score higher in awareness, and in the perception that they are successful and also on style.
"There's a lot happening right now that's sort of bubbling up," Crawford says, "so I do think that we're on the cusp of something."
Source: Billboard
