PARKER MCCOLLUM PARTNERS UP WITH ADULT BEVERAGE LOUD LEMON
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Parker McCollum, like Eric Church, Kenny Chesney and several other big country stars, is branching out into the adult beverage industry. The beverage company Loud Lemon and McCollum announced over the weekend that the country singer has evolved from an investor to a partner - and the two have collaborated on a new vodka-based hard lemonade called "Cranberry Sunrise."
Company founder and CEO Jeff Outlaw said the pandemic allowed the brand and Parker to develop a vision for a true partnership. "COVID-19 was an obstacle in many ways, but it gave us and Parker the time to understand each other better and create work that makes sense. Collaborating with Parker to create the new Cranberry Sunrise flavor showcases the truest kind of partnership. We're lucky and proud to have Parker on our team."
Parker, for his part, enthused about the Loud Lemon brand. "Their motto is to 'Live Out Loud,' and that means celebrating life, being authentic and working hard. When Jeff approached me...to create the new flavor, we jumped at the chance. Cranberry Sunrise turned out delicious and I'm excited to be part of such a fun, innovative company with such a passionate Founder," Find out more about the partnership and where to buy Parker's new beverage at the Loud Lemon website
Source: PRNewswire
