Carrie Underwood wants to help keep folks hydrated. The singer has partnered with BodyArmor Lyte sports drink, a low calorie, no sugar added premium sports drink with potassium-packed electrolytes, antioxidants and coconut water. She is set to appear in a new ad campaign for the drink, which also features basketball star James Harden.
“Partnering with BODYARMOR LYTE was a natural evolution for me, from a personal and professional standpoint,” Carrie shares. “I’m a firm believer that what you put into your body matters, so the fact BODYARMOR LYTE is made with no artificial flavors, sweeteners and no colors from artificial sources, is important to me.”
She adds, “While music will always be my first love and priority, I’m so fortunate to have been able to build my passion for health and fitness into a business model and personal brand I can stand behind and be proud of.”
Source: Carrie Underwood